When you ask people if they’d do something crazy like spend two years alone on a deserted island for a million dollars, more often than not, the answer is yes. They’re willing to eat a bug or walk through fire, but when it comes to the much simpler, real life tasks that can get them actual, rather than hypothetical, money, suddenly it’s too scary. It’s too scary to ask for a raise or to start your own business or to pick up the phone to call a new prospect.
Why is it that people are more willing to be stuck in a box of rats than to approach someone to make a sale?
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